Design projects • • • The School of Culinary Arts & Hospitality Management
The School of Culinary Arts & Hospitality Management
Redesign for The School of Culinary Arts and Hospitality Management at Washtenaw Community College. Marketing pieces are primarily geared toward prospective students, and are intended to be handed out at high schools and informational fairs, or mailed.
The new materials feature photos of artful dishes to pique student interest
The three business cards include a general one for the whole department, one for Garrett’s, WCC’s restaurant venue for students to gain hands-on experience, and one for The Sweet Spot, WCC’s student-run retail bakery
The three handouts and their brochure counterparts include a general one for the program overview, one specifically for the Culinary & Hospitality track, and one specifically for the Bakery & Pastry Arts track
WCC can specify the package’s marketing contents; the department can include extra materials like advisers’ business cards
This redesign features custom photography for the marketing materials