Design projects • • • GradeCraft


GradeCraft is a learning management platform that supports gameful instruction, a pedagogical approach inspired by techniques and methods found in well-designed games. I worked on GradeCraft during my time at the University of Michigan’s Center for Academic Innovation.

As lead designer on this project, I was in charge of:

Over 4 years, I also:


The brand refresh focused on condensing the color palette and making it more color-contrast accessible, applying typography and information hierarchy, and leaning into being gameful via visual and animated assets.

Gradecraft brand mountain animation

Mountains are an existing important theme since GradeCraft’s inception. During the brand refresh, I introduced subtle animations to add a touch of fun discovery while not overpowering the information across the platform.

More coming soon!