Design projects • • • Matty J’s Bakery & Café
Matty J’s Bakery & Café
Logo design and rebranding for Matty J’s, located in Saline, Michigan. The client wanted a logo and brand that evokes a fun, fresh, and clean feel. They wanted to maintain the delight and friendliness from their previous script-based cookie logo, while also polishing and elevating the whole brand.
![Sophia Adalaine || Matty J’s Bakery new logo](../projects/matty-js/images/mattyjs_full_logo.jpg)
![Sophia Adalaine || Matty J’s Bakery new logo monograms](../projects/matty-js/images/MattyJs_logos_monograms.jpg)
![Sophia Adalaine || Matty J’s Bakery new logo](../projects/matty-js/images/MattyJs_full_logo_alternate.jpg)
A logo version intended for large-size use, such as signage on the shop’s front door.
![Sophia Adalaine || Matty J’s Bakery new window signage](../projects/matty-js/images/MattyJs_window_signage.jpg)
![Sophia Adalaine || Matty J’s Bakery new product labels](../projects/matty-js/images/MattyJs_labels_template.jpg)
New packaging labels for baked goods and a branded, printable template.
![Sophia Adalaine || Matty J’s Bakery new cookie labels](../projects/matty-js/images/MattyJs_cookie_mockup.jpg)
![Sophia Adalaine || Matty J’s Bakery new logo](../projects/matty-js/images/MattyJs_tshirt_mockup.jpg)
A fun, brand asset expressing the client’s love of semi-secrets—the company logo is hidden in the cookie crumbs 🍪
![Sophia Adalaine || Matty J’s Bakery circle icon](../projects/matty-js/images/MattyJs_doordash.jpg)
Logo icon displayed in the company’s DoorDash site.