Design projects • • • OutsmartHPV
Logo and research study website for OutsmartHPV, a project conducted by principle investigators Annie-Laurie McRee, DrPH, and Paul L Reiter, PhD, MPH.
Geared toward gay and bisexual young men throughout the US, the website features a linear path of initial and follow-up surveys, and either an informational page showing the standard CDC facts about the HPV vaccine (for the control group), or the project team's informational page, which presents in-depth information relevant to the target audience in a more engaging fashion (for the study group).
The standard CDC facts about the HPV vaccine, which are currently handed out at doctors’ offices, are presented to the control group of participants; participants are randomly and evenly distributed into either control or study groups.
The project team’s HPV vaccine page presents relevant facts in a more engaging display to the study group of participants.
Participants answer survey questions to help the principle investigators in their research.
The site is mobile-friendly so that participants can quickly go through the site even when they're on the go.
For study participants, the summary content additionally provided to them is tailored based on their survey responses.