Design projects • • • San Fu Oriental Cuisine
San Fu Oriental Cuisine
Re-branding for San Fu, a Chinese restaurant in Ann Arbor, Michigan. The design gives them a memorable identity while keeping their emphasis on fresh ingredients, delicious cuisine, and friendly customer service.
Located on the edge of a college campus and geared toward a family-oriented audience, the company's new colors and logo are modern with traditional roots.
The stamp and sticker labels are designed to integrate with existing packaging.
Because the restaurant often receives large orders, one set of sticker labels includes a space for writing the name of the dish.
A limited edition of screen-printed promotional carry-out bags.
To-go and dine-in menus
The dine-in menu features photography of San Fu’s most popular dishes.
San Fu’s website includes their online menu; it also includes coupons and special deals.
Visit the website
West elevation drawing, proposing signage solution: because San Fu is located at the far end of South Main Market plaza, new customers have a difficult time finding the restaurant.
North elevation drawing, proposing storefront presence: because San Fu faces a parking lot, the window treatment will provide customers a better view, encouraging them to dine in
